TV Advertising

The first televisions emerged in homes throughout the 1930s and companies caught on to this above the line advertising opportunity and the first TV advert was aired on July 1st 1941 during a baseball game on a local television channel in New York. It was a ten second long ad that was selling Bulova watches and only cost four dollars.

Cable TV in the UK has origins as far back as the 1930s, but to the general household, cable TV was first introduced in the 1960s and grew in the latter part of the 20th century. Satellite television was introduced in 1988 with the launch of Astra 1A satellite.

Narrowcast channels, in contrast to broadcast channels, are TV channels that attract a small, niche audience instead of appealing to people on a mass scale. It is useful for TV advertisers because they ca determine whether their product is worth advertising on this channel by seeing the demographic that it appeals to and making a judgement if these people would be the type to invest in it.

TV advertising is still one of the main channels that brands use to market their products and cable and satellite television meant that television was accessible to more people and therefore it became the mass marketing platform that it is today, for ads were reaching more people compared to previous years

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