Case Study - The X Factor

In recent years, 'The X Factor' has been struggling with ratings and attracting a new audience. However, they have been using new methods...

LO2 revision summary

LO2: Understand how media products are advertised and distributed. There are many different ways of advertising a media product and many...

Digital Advertising: Web 2.0

There is an article written by Sonny Ganguly covering the advantages that the rise of Web 2.0 has had on how brands advertise and how web...

TV Advertising

The first televisions emerged in homes throughout the 1930s and companies caught on to this above the line advertising opportunity and...